Digital Marketing Manager

Digital Marketing Manager Job Description

Digital Marketing Manager responsible for developing and implementing effective digital marketing strategies to enhance the school’s online presence, attract prospective students, and engage with the international community.

Key Responsibilities:

• Digital Strategy Development: Develop and execute a comprehensive digital marketing strategy aligned with school mission, and create appropriate digital campaigns to attract prospective students.
• Website Management: Oversee the school’s official website, ensuring it is up-to-date, user-friendly, and reflective of the school’s brand and values; implement SEO strategies to improve the website’s visibility and ranking on search engines.
• Social Media Management: Manage and enhance the school’s presence on various social media platforms, and create engaging content and coordinate social media campaigns to promote school events, achievements, and updates.
• Content Creation: Produce engaging and informative content for digital platforms, including blog posts, articles, videos, and infographics; collaborate with marketing team to maintain a consistent brand across all digital channels.
• Analytics and Reporting: Monitor/analyze KPIs to measure effectiveness of digital marketing efforts, and prepare regular reports on digital marketing performance and strategies for continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably in the education sector.
• In-depth knowledge of digital marketing trends, tools, and best practices.
• Strong communication, project management, and organizational skills.
• Excellent written and verbal communication skills in English.

Email cover letter and current resume to wells85@wells-school.com